Print / Identity / motion
Vote,
Identity System
Vote / Identity System is designed to engage and inspire first-time voters aged 18 and above to participate in the voting process through a dynamic visual identity system. At its core is a kinetic poster, using bright colors and voting-themed icons to capture attention and foster excitement.
This poster forms the foundation for a complete identity system, including an “I Voted” sticker, a social media thumbnail, and a final analog item that reimagines voting in a playful and accessible context. By incorporating UNO cards, the project creatively merges education with entertainment, making the concept of voting more engaging and approachable.